A MasterClass in Your Coaching Business

Stop guessing which coaching-business advice you should follow.

Build a business that gets you clients and actually works for you.

You already know how to coach.

The frustrating part is figuring out how to turn your passion for helping people, into a steady flow of clients.

Should you network more?

Post more?

Change your offer?

Rewrite your website?

Start a podcast?

Build a funnel?

The problem is not that you need more "expert" advice.

You need to understand what works for you.

A MasterClass in Your Coaching Business is an 8-week small-group program where we use the Endotype Formula to help you understand how you naturally think, communicate, make decisions, attract clients and build your business.

Then we put it into action.

What Can You Expect

We’ll focus on the things that make getting clients easier:

Understanding what is uniquely powerful about you as a coach.

Learning how to explain what you do so your clients actually understand why they need it.

Finding and marketing to potential clients in ways that feel natural to you.

Making business decisions without constantly second-guessing yourself or following somebody else’s advice.

And this is where the Endotype Formula changes the experience.

Instead of giving everyone the same advice, we’ll use your Endotype to help personalize the way you approach your business—how you communicate, make decisions, connect with people, market, sell, and move through fear.

The goal is not to teach you the right way to build a coaching business.

It is to help you understand your way well enough to build a business that actually works for you.

What You’ll Get

  • 8 weeks of live small-group coaching

  • A small group so there is room to work on your actual business

  • Your personalized Endotype Chart

  • Your Endotype Profile

  • Your complete Fear Formulas and training on how to use them

  • The What Do You Uniquely Do? course

  • Worksheets and Endotype reference materials

  • Guidance around networking and client conversations

  • Support with sales conversations

  • Recordings of the sessions

  • Voxer support between calls

This is not another marketing course

Imagine the hubris of telling six different coaches: Here is what to do ... here is what to say ...

and expecting that it will work for all six of them. It just won't! It never could. The six coaches are very different people, different coaches, with different superpowers and personality types. And that is why all those other marketing courses you have tried have only gotten you limited results.

We will start this MasterClass by helping you understand your Endotype Formula which will help you (and me) understand you first. Using the Endotype Formula we can determine what clients are actually responding to.


Most of the coaches who have taken this MasterClass have expressed they have more confidence in their business, marketing and decision making.

One coach recently said : Learning my Endotype and HOW I work has explained so much and changed how I view myself and business. I was thinking something was wrong with me and how I do things, but now that I understand this it has changed so much for me! 

By the End of the MasterClass

I don't want you walking away with another notebook full of ideas.

You will have a clear way to explain what you do so that heads in the room turn to listen better.
You will be equipped with a better understanding of how you naturally attract and work with clients.
You will be practicing the things you learned and seeing results.

Your coaching business can be fulfilling and FUN.

Let's Do This Together!

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